Online Marketing Statistics

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Most of your potential customers are researching companies online …
How are you reaching and engaging them?

 

Statistics show that more and more people are going online to find information about companies, products and services. This makes online marketing a necessary strategy for even the smallest local businesses. It enables you to reach more prospects, gain a competitive advantage and make more sales.
One important trend is the increasing use of mobile phones. 43% of users now access their email using mobile phones, up from 10% two years ago. For local searches, analysts predict mobile searches will overtake PC searches by 2016.

Websites

  • Approximately 63% of small businesses do not have a website.
  • Of those small businesses that have a website, 60% are missing a phone number on their homepage and 75% don’t have an email address listed.

 

Marketing Budgets

  • 66% of small business owners have some type of marketing budget for 2012. The average marketing budget was just over $2,000. (Reachlocal.com)

 

Online Users and Activities

  • In the USA, 83% of adults are online and average around 38.8 hours per month. 92% read email, 92% do searches to find information, 71% watch videos and 65% use social networking.

 

Online Reviews

  • 76% of consumers use online reviews to determine which local business to use. 72% say they trust online reviews as much as personal recommendations. 52% said they were more likely to use a local business with a positive online reputation.

Search

  • 85% of local consumers are searching for businesses online.
  • 75% of search users never scroll past the first page of results, making your search ranking very important.

 

Mobile

  • 3 out of 5 consumers use their smartphones for local search.
  • By 2016, mobile searches will overtake PC searches for local search.

 

Tablets

  • 34% of adult Americans now own a tablet. (The Pew Research Center)

 

Social Media

  • 83% of small businesses using Facebook, 71% using YouTube and 60% using Twitter believe these sites are important to their business.
  • 85% of small business owners who use social say they are the primary managers of their social accounts. (STAPLES survey)

 

Email

  • 77% of customers prefer to receive permission-based promotions via email, and only 6% of customers preferring these messages via social media. (DC Financial Insights, 2012)