Most of your potential customers are researching companies online …
How are you reaching and engaging them?
Statistics show that more and more people are going online to find information about companies, products and services. This makes online marketing a necessary strategy for even the smallest local businesses. It enables you to reach more prospects, gain a competitive advantage and make more sales.
One important trend is the increasing use of mobile phones. 43% of users now access their email using mobile phones, up from 10% two years ago. For local searches, analysts predict mobile searches will overtake PC searches by 2016.
- Approximately 63% of small businesses do not have a website.
- Of those small businesses that have a website, 60% are missing a phone number on their homepage and 75% don’t have an email address listed.
- 66% of small business owners have some type of marketing budget for 2012. The average marketing budget was just over $2,000. (Reachlocal.com)
Online Users and Activities
- In the USA, 83% of adults are online and average around 38.8 hours per month. 92% read email, 92% do searches to find information, 71% watch videos and 65% use social networking.
- 76% of consumers use online reviews to determine which local business to use. 72% say they trust online reviews as much as personal recommendations. 52% said they were more likely to use a local business with a positive online reputation.
- 85% of local consumers are searching for businesses online.
- 75% of search users never scroll past the first page of results, making your search ranking very important.
- 3 out of 5 consumers use their smartphones for local search.
- By 2016, mobile searches will overtake PC searches for local search.
- 34% of adult Americans now own a tablet. (The Pew Research Center)
- 83% of small businesses using Facebook, 71% using YouTube and 60% using Twitter believe these sites are important to their business.
- 85% of small business owners who use social say they are the primary managers of their social accounts. (STAPLES survey)
- 77% of customers prefer to receive permission-based promotions via email, and only 6% of customers preferring these messages via social media. (DC Financial Insights, 2012)