Over the years Digital Marketer has performed several split tests to see which approaches resulted in higher conversions. Here’s a summary of some of their findings.
Fonts and Backgrounds
Fonts and Sizes – Sans serif fonts increase readability and conversions. Use a font like Arial (sans serif) instead of Times New Roman (serif).
Background Colors – Blue and brown backgrounds convert better. White and gray are good candidates as well.
Big Headers – Avoid these as they tend to decrease the readability of headlines. They distract from the message in the headline.
Headline Copy – “How to …”, “Are you looking to …”, “Secrets of …”, “XXX Ways to …”, “Special Offer …”, “Save XX% on …”, and “FREE” are all good converting headlines.
Trust Seals – Including trust seals can improve your order form conversions.
Product Images – Including a product image boosts conversions up to 22%.
Best time to send – Send your emails at 5:30 AM EST (4:30 CST — 2:30 PST)
Be Brief – Shorter emails get higher click-through rates.
Include an Image – Images can increase click-throughs by up to 120%.
The source article by Digital Marketer can be viewed here: