Our vision is to be a recognized leader in providing online marketing programs for small businesses with limited budgets and little time. The LSM Marketing Program is designed to deliver the best value and results for your marketing investment.
How we can help your business — We provide our clients with online marketing resources that increase traffic and sales, without spending a lot of time or money. To accomplish this, the LSM Marketing Program focuses on three main goals:
- Increase Traffic and Leads — A steady stream of ads, promotions and informative content improves your search rankings and brand awareness. The increased traffic is converted into leads through calls to action on your sites, building your mailing and text lists and social sharing.
- Increase Immediate Sales — The core of the LSM Marketing Program is based on sales and event promotions that encourage viewers to take action now.
- Build Relationships — Stay in touch with prospects through social media and email so when they’re ready to buy, they think of you.
Unbiased approach — We don’t push website design, social media or email services because that’s what we know, or are good at, or make the most money on. The real value of an online marketing program is how these components work together to create awareness, stimulate demand, build relationships and convert leads into paying customers.
Reach viewers in the medium of their choice — Some people read their email every day, while others are on social media daily. Our program automates the delivery of your ads and content to reach people in the media they like and use frequently. We use responsive website and email templates to ensure your information formats properly on mobile phones.
Your company is unique — No two companies are the same. No two companies should have the same marketing program. The LSM Program is easily custom-tailored to fit your business needs, audience preferences and competitive situation.
Modular approach — You can choose from a variety of website design packages, content packages and services. You benefit from a solution that’s custom-tailored to fit your needs, budget and audience.
Flexible content packages — LSM content packages are available in 6, 12 or 20 insertions. An insertion can be an ad, discount coupon, sales promotion, news item or informative content. You have complete control over the type and scheduling of your insertions.
DIY package — We provide the files and step-by-step video instructions so you can setup and operate your program without spending hours of time doing research on the web or purchasing software. You can do it, have an associate do it, or farm it out.
Coordinate with offline marketing — Your online program should compliment and work with your offline efforts. We can suggest many strategies for coordinating your offline and online efforts so they strengthen and reinforce each other.
Creative, technical and planning services — Many small business owners don’t have the time to set up or operate an online marketing program. We offer our LSM clients a variety of ad and content packages and a complete range of creative, technical and planning services. Visit our Services page for more information.
Keep up to date with new technologies and strategies — We continually research new online marketing developments and inform clients on their relevance, how they work and how much time and money it takes to implement them properly.
Online marketing is a marathon, not a sprint — Successful small business owners realize that online marketing is an ongoing process, not a “one-off” activity. They have a realistic plan and dedicate a certain amount of time and resources for online marketing activities.