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Writing an “About Us” Page
The about us page is often one of the most visited pages on your website. Many of these visitors will be prospects who want to learn more about your company and decide if they...
Tips for Increasing Conversions
Over the years Digital Marketer has performed several split tests to see which approaches resulted in higher conversions. Here’s a summary of some of their findings. Fonts and...
Ad Retargeting for Small Business
Ever visit a website and then noticed when you browse other sites you see ads representing the original site? You’re seeing these ads due to ad retargeting, where ads...
Two Useful GIMP Plugins
Save for Web Save for Web gives you more control over the file size and quality of photos uploaded to your website. The window shows you a preview and the file size of the...
WordPress Security – The Basics
This article offers some basic tips for securing your WordPress site: Change your “admin” username — Use a custom name instead of the default...
How to Curate Content Ethically
Many small business owners understand the importance of having a steady supply of content for their website, email list and social media sites. This helps improve your search...
Clickable Facebook Covers
You can now use calls to action in timeline cover photos. This includes: Sale or purchase information such as ads or coupons Buttons and call-outs: Click here, download,...
Quick and Easy Content Curation
Content curation is a quick and easy way to add content to your website. It’s particularly useful for small business owners that don’t have the time or skillset to...
Is Your Website Mobile-ready?
Notice how many people are on their phone or have it very handy? This simple observation shows why mobile marketing is now an important consideration for any local small...
